What are the good alternatives to Google Analytics in 2023?

@alvera_smith 

Here are some alternative to Google Analytics:

1. Matomo (formerly Piwik) - an open-source web analytics platform.
2. Fathom Analytics - a privacy-focused web analytics platform.
3. Adobe Analytics - a comprehensive web analytics platform that provides in-depth insights and analysis.
4. Mixpanel - a business intelligence and analytics platform that tracks user actions and behaviors on web and mobile applications.
5. Heap - an event-based analytics platform that automatically captures all user interactions without the need for manual tagging.
6. Snowplow - an event-data analytics platform that provides real-time insights into user behavior and data from multiple sources.
7. Segment - a customer data platform that collects and organizes user data from various sources and integrates with other analytics tools.

These are just a few of the alternatives available, and the best one for you depends on your specific needs and requirements.

@alvera_smith 

There are many alternatives to Google Analytics, each with its own strengths and weaknesses. Some popular alternatives include:

1. Piwik: An open-source solution that provides many of the same features as Google Analytics. It allows users to host their own analytics data, giving them complete control and privacy.
2. Mixpanel: A paid solution that offers advanced analytics capabilities, including the ability to track events, funnel analysis, and predictive analytics.
3. Heap: A paid solution that offers automatic event tracking, eliminating the need for manual tagging. It also provides detailed user behavior insights and custom analytics.
4. Adobe Analytics: A paid solution that provides a complete set of digital analytics features, including advanced segmentation, conversion tracking, and reporting.
5. Matomo: A free, open-source alternative to Google Analytics that provides many of the same features, including real-time data, custom reports, and e-commerce tracking.
6. Segment: A paid solution that offers a single API for collecting customer data from all sources, making it easier to integrate with other tools and services.

These are just a few examples, and the best alternative to Google Analytics will depend on the specific needs and requirements of your business.